WRITING · ONE OPERATOR · FOUR PILLARS

Writing from inside
a one-person
technology company.

Dispatches from the spreadsheet of a solo operator running a portfolio of software products, single-family rentals, and macro/market signal. The actual numbers, not the highlight reel.

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III.

Operating thesis

01

Distribution > technology

Build the audience first, then the product. The hardest part of shipping is finding the people who care, not writing the code.

02

Solo by design

One operator across the whole portfolio. No team to manage means decisions stay close to the work and there's no payroll to feed.

03

Compounding portfolio

Each product is small. The portfolio compounds. Cash flow from one funds the next. No fundraising required.

JJ Fisher — Writing on technology, real estate, and compounding